Bramasto
Raharjo.
Helping brands win in search — and now in the AI engines that quietly answer for them. Technical, editorial, and a little bit obsessed with how machines decide what’s worth showing.
A writer who learned to talk to crawlers—and then to LLMs.
I started as a content writer in 2013, became a web administrator, fell into technical SEO, and spent six years freelancing before joining Olakses in 2024 as their SEO & GEO specialist.
What makes the combination unusual: I can write the article, ship the schema, audit the Core Web Vitals, and then translate it all into a deck a non-technical client actually enjoys reading. Editorial brain, technical hands.
Now I’m focused on Generative Engine Optimization — the work of making brands legible to ChatGPT, Perplexity, Gemini and whatever else shows up next. Same principles, new substrate.
When I’m not running audits, I write at masbram.com — casually, in Indonesian, the way I’d explain things to a friend over kopi.
— Mas Bram
Six things I do, well.
Pick the one you need, or all six. Most clients start with an audit and let the work tell us what's next.
SEO Strategy
Roadmaps that don't pretend SEO is a checklist. Keyword architecture, intent mapping, prioritization that respects your team's bandwidth.
Technical SEO
Crawlability, Core Web Vitals, schema, indexation, redirects. The plumbing nobody sees until it fails — I keep it quiet.
Generative Engine Optimization
Make your brand the answer ChatGPT, Perplexity, and Gemini reach for. Entity clarity, citation-worthy content, AI-readable structure.
Content SEO
Briefs, outlines, edits. Content that ranks and reads like a human wrote it — because one did. Indonesian or English.
Analytics & Reporting
GA4, Hotjar, Looker dashboards that answer the question instead of producing more of them. Reports clients actually open.
Local SEO
Google Business Profile, local citations, geo-targeted content. Built for Indonesian markets but principles travel anywhere.
From content writer to AI-era SEO.
A career assembled the long way around — every chapter contributed something the next one needed.
Let's talk.
Hubungi saya.
New project, second opinion on an audit, or a wild question about how AI engines decide what to cite — semua boleh. Reply within 24 hours, most days.